Trovv vs PIRO Retail: the PIRO Retail alternative for jewelry stores
PIRO Retail is jewelry store software. Here is how it compares with Trovv on the features jewelers ask about most. Trovv covers all 22. PIRO Retail lists 8 of them on its own website and public listings. Trovv also writes your product copy, turns phone photos into a studio set, makes reels from your pieces and posts them to your own social accounts, with no subscription fee.
Trovv and PIRO Retail, feature by feature
| Feature | Trovv | PIRO Retail |
|---|---|---|
| Store operations | ||
| Built for jewelers | Yes | Yes |
| Point of sale | Yes | Yes |
| Split payments on one ticket | Yes | Not listed |
| Layaway | Yes | Not listed |
| Inventory | Yes | Yes |
| Stone and metal detail on every piece | Yes | Yes |
| Tag and label printing | Yes | Not listed |
| Bulk import, reprice and archive | Yes | Not listed |
| Multi-store | Yes | Not listed |
| Repairs and appraisals | ||
| Repair tracking | Yes | Yes |
| Repair price book | Built in, your own Blue Book | Not listed |
| Bench jeweler assignment and time | Yes | Not listed |
| Appraisals | Yes | Not listed |
| Customers and marketing | ||
| Customer CRM | Yes | Yes |
| Email campaigns | Yes | Not listed |
| AI | ||
| AI product descriptions and SEO | Yes | Not listed |
| AI studio photography and virtual try-on | Yes | Not listed |
| AI social media campaign generator (reels) | Yes | Not listed |
| Automatic posting to many social accounts | Yes | Not listed |
| Website and payments | ||
| Store website | Included | Shopify |
| Website SEO tools | Yes | Not listed |
| Card payments built in | Yes, Fiserv | Payment links |
| Cost | ||
| Subscription fee | None | Monthly plans |
| Migration, training and hosting included | Yes | Not listed |
A tick means yes. "Not listed" means the feature is not shown on PIRO Retail's own website, app store listing or public software listings, checked in October 2026; it may still exist or be added later, so confirm current details with PIRO Retail. PIRO Retail is a trademark of its owner; Trovv is not affiliated with PIRO Retail.
What Trovv adds over PIRO Retail
- Split payments on one ticket
- Layaway
- Tag and label printing
- Bulk import, reprice and archive
- Multi-store
- Repair price book
- Bench jeweler assignment and time
- Appraisals
- Email campaigns
- AI product descriptions and SEO
- AI studio photography and virtual try-on
- AI social media campaign generator (reels)
- Automatic posting to many social accounts
- Website SEO tools
What both systems do
- Built for jewelers
- Point of sale
- Inventory
- Stone and metal detail on every piece
- Repair tracking
- Customer CRM
- Store website
- Card payments built in
Switching from PIRO Retail to Trovv
Compare Trovv with other systems
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